This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what World Health Organization (WHO) is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations.
Driven by its mission: Ensure Improvement of Quality of Life in Benguet, the Province of Benguet obtained a human development index of 0.883 in 2009. The province of Benguet promises its constituents high age expectancy, accessible high caliber education and more than sufficient way of living. This, however, can't be achieved without the help of its people.
The cultural beliefs and innate characteristics of the people made it possible for them to strive and develop higher quality of life without destroying the cradle that they live in.